Warpspeed.
Introduction
Warpspeed is a fintech company redefining cross-border payments for SMEs. Their existing site was cluttered and failed to convey the confidence and simplicity that their product actually delivers. We redesigned the experience from the ground up.
- Year
- 2023
- Industry
- Fintech / Payments
- Scope of work
- /UX research/Web design/Motion design
- Timeline
- 10 weeks
Challenges
Trust is everything in fintech. The previous design undermined credibility with inconsistent hierarchy and an overwhelming number of competing calls-to-action.
We introduced a strict typographic scale, a calmer visual rhythm, and purposeful motion to guide users toward key conversion moments without overwhelming them.
Final thoughts
Conversion rate on the primary CTA improved by 34 % within the first 30 days of launch, against an A/B test baseline.
Designing for trust means removing friction at every step. The Warpspeed redesign is proof that simplicity, done well, is the most persuasive design choice you can make.
